There are several branding companies in Bangalore running successfully, specialised in their field and are fully equipped with modern technologies. If one wants to open a branding firm in Bangalore, it would not be very difficult for him/her to become best aso  agency in Bangalore  it is possible if the entrepreneur works with pure dedication utilising every possible resource in a most appropriate manner with cost cutting methods. Bangalore is a self sufficient place offers everything which is required while running a business. This place has been registered as the best place in all over India for start-ups. 

Branding companies are the backbone now. Why?

It’s simple. When you run a firm you want everyone to know your company and what the company serves, what the reputation is must be indicated by itself in its name. A company brands name represent its market what it gives or produces, represents identity, quality they provide, trustworthiness, credibility, worth of company. Brand is important for every kind of business from small to big it includes all kind of enterprises no matter what the size is. No business wants to lag behind in competition, all want their firm to grow ,to get public attention and reap extra profits or supernormal profits over other firms and this can be done when company’s  brand possess that spark, charm, energy and attractiveness.  Brand power creates loyal customers, beliefs-trust, faith, mpanyquality assurance and reputation within its audinece. 

As a branding agency your first job or responsibility is to clearly understand what client wants from you when they come to you-?

1. Branding firms help clients to identify and recognise their products and enterprise.
2. Distinguish the client’s company with its competitor 
3. To connect with customers emotionally somehow creative, something which connects itself with audience directly.
4. It helps customers what to expect by making their products easy to select
5. Branding makes a firm strong enough to appoint talented employees, it becomes craze to work in top aso company
6. Clients earn trust of different stakeholders through brand power.
7. Brands help business to grow or expand in different directions with the intro of new products.

Branding is obviously more than just a design or logo. It’s all about company’s culture its promises, people’s trust and quality. Brand value not only helps you in your own country but also in foreign nations too. Like Amul butter it is not only famous in India but also widely exported to many countries because of its brand power and quality control, in the same way Apple is a big brand and this company has occupied a very recognised place in mobile technology market. Brand is what makes path of enterprise easy or difficult in future.

Roles in a branding agency to be performed-

• Strategic roles
• Design/creativity roles
• Client oriented roles

• Strategic roles

A brand strategy is a plan used by business to create an image of itself in the mind of the customers. When a company execute a successful brand strategy people know without being told that who the company is and what it does. All types of companies are benefited with strong brand strategies from big companies like coca cola, Pepsi to small companies. Brand strategy results in a thought or opinion given by people about the company. It makes brand strong and drives buying decision. 

 

• Design/creativity roles

It consists of many roles such as art director, creative director, designer, design director, copywriter, photographer or visual producer. Creative directors are responsible for its creative output. He/she develop concepts for promotional campaigns, lead a no. of projects, before completion evaluate or alter the whole contents of a project, hire, train, develop and manage the creative team, negotiate with clients to amend all the ideas with their wishes, keeps clients in progress and answer their questions.

 Art directors are responsible for all visual output of all the work, see creative progress, art director should be versatile a good multitasker fully aware of trending styles.

 Design director oversees the advertising and designing for the brand of the client, meeting client’s requirements and image that they want to promote comes in this category.

Copywriter works with art director and is highly creative with words.

 

• Client oriented roles

In Client oriented role there come three important roles i.e. account director, executive and manager. Account executive is the link between company and the client mode of contact and looks after day to day coordination with the team.

Account director is the main person of responsibility he is the main link between the client and creative team. They are accountable for several roles like promoting the extension of business with existing clients; they work with senior officials to generate accounts, providing satisfied aso services startegy to client in every field where he is responsible and coordinating with other significant sectors working in the organisation.

Account manager work very closely with clients on daily basis. He solves issues, effective communicator, and positive in difficult situations, works with finance team or department to manage budgets, keep the client up to date with all material information, strong presentations, communicating with client briefly and support the account planner with drafting creative briefs, ensure the projects and meet all the deadlines

Above given roles are of significance. By performing these roles in productive way, you can achieve desired goals and become the best. There are no. of areas in which a branding agency should be specialized such as- 

Brand positioning, brand design, rebranding, packaging design, naming, research, architecture and portfolio, brand guidelines, strategy, its management, brand communications, internal branding, experiences and logo designs expertise etc. 

A branding agency is required to shape a company’s reputation, boost attention, and make loyal customers. Branding is the key of success to any business because it opens way of expansion, diversification and introduction of new products. It makes your organisation stronger and able to survive for long term. It brings your client more target customers and gives them competitive advantage. Your company should be transparent, expertise in its field, flexible in adopting changes and loyal to its client.

Apps have gradually become a part of our lives. They are everywhere and for everything that you probably want. From hotel booking to reading a book, there is an app for everything. The reason for the growing trend of app usage are lots, ranging from the functions that they do to the convenience that they bring with their usage. This on growing demand is reasonably justified by the app developers, the result of which is an exaggerating rate of competition in the app market. 

In such a fierce environment, the only things that can help you stand out of the competition are: quality of your app & marketing of your app. The quality of your app is a must-have before you think about the competition ahead. The next important thing is selling your app and making people download your app. In this article, we will talk about some of the ways to get app installs on android.

Before that, let’s see how you can increase your app coverage and build an audience.

• Social Media Outreach: Social media can be your guide to success. Today, there is no better a platform than social media websites for advertising your product and reach out to your customers. Facebook, twitter, Instagram are few to name. We recommend that you make a facebook and Instagram account for your app before it is launched. This ensures a good pre-marketing platform which not only helps you to advertise your product but also helps to wide spread your app’s name. Be creative with your content, engage your audience with regular events and new happenings. A good social media outreach can definitely make your app popular and help it to stand out in the long queue of competing apps. 

 

• A Teaser Video Perhaps: Videos are the new trend today. People generally prefer to watch a movie then reading a book. The same concept applies here. Making a video of your app can attract a large number of people. Videos are an excellent tool to showcase everything that you have and also to make your product known in the market. Make sure you come with creative ideas for the video. Instead of making an introductory video, you might want to make an engaging video followed by a contest or a new trend setting signature statement. Because why not? This will definitely influence people to download your app. Make sure you also ask them to review your app if they like it.

 

• Sponsor Integrations: Want an out of box idea? Here it is. This probably is not followed in the market but sponsor integrations can be the new business in some time. By co-existing with other franchise, you can market your app. Confused? Let us explain. If you have an app that lets users discover hotels and lodges, then you can partner with app that offers cab and bus bookings apps. This way you will share a common business route. By sharing each other’s resources and helping each other, apps can easily take a lead out of the competition and can make profits.

• Put Awards and prizes: This might sound familiar to most of you. And trust us, this is a really effective solution for app promotion. By rewarding your customers for referrals and using your app services, you can promote your app. Referral schemes make your app the topic for the today. Your app gets frequently used and shared amongst people. By giving away awards for selected paid services, such as by giving discount coupons can help you to hold your customers for long.  
• Marketing: Market your app to the extent you can. Leave no area unturned. Submit your app for review at buy app reviews websites. These websites have millions of potential customers that you can tap into. Use social media to the maximum, advertise on TV and newspapers if you can. The more your app’s presence in the market, the better are your chances to increase the number of downloads. 

Tips to get free installs

App Quality: This is the foremost thing that needs to be ensured. You cannot people to use your product unless it’s the best. With so many competitors, you need to make sure that your app is the best product available in the market. Your app should be stable and there should be no bugs or crash issues. Not only that, your app should have all the features there is to offer in a particular segment. Work on your app design and UI, its icon and features. Keep providing updates for your app and also try introducing new features after every 2 months. This way you can keep your users interested in your app. User dissatisfaction can lead to a poor market for your app and this should be avoided at all costs. 

Marketing: You need to generate awareness amongst the users about your app. Get people to know about your app. This is the only way to ensure that your app is downloaded. There are a number of marketing strategies and you should be very careful in selecting the right plan. Invest some money on advertisements and contact marketing agencies to help you through the process. A good marketing plan can work wonders for your app.

Traditional Advertising: Nothing can match promotion platforms like the old school traditional advertising. It involves the use of print media like newspaper, magazines and handouts to advertise and promote your app. It also includes the use of digital media like TV ads to promote your app. Creativity is the key in this. You need to attract a large number of people and you have a lot of options and facilities to choose from. Following the traditional approach boosts your visibility multi fold and also helps you to gain trust and good name among people. 

Search Engine Optimization: This is one of the most effective ways of promoting your app. Basically you optimize your app according to buzzing keywords and this increases the chances of your app coming in the top search results in search engines. SEO has been in use for a long time now. Developers depend on this for advertising and why not. SEO has tremendous potential to get you valuable users and to increase your app installs. 

Buy Android App Store Installs: Yes, you heard it right. You can buy your android app installs. We know many of you would tell that it’s an unethical thing to do. Well, let us explain why this is a good step. As we said, it is extremely difficult for a new app to get downloads but this can be changed. If you buy app installs, your app downloads will increase. This will do two things. One: your app downloads increases which helps your app to move up the app chart. And second: more number of downloads improves your app’s good name. People start trusting your app and once your app visibility increases, you are set to move up and up the app store chart.

After successfully completing all the stages of app development, its time to move on to app marketing! With just a few tactics and strategies properly implemented, app marketing can multiply the downloads and engagement of an app, ten times over in a short span of time. Mobile businesses and entrepreneurs rely on app marketing to stay on top of their game in the app market, to attract more customers and maximum discoverability. In this piece, we’re going to cover a few of these app marketing strategies used by many app marketing companies and app promotion sites that have been used to change the way apps are seen by potential users.  

Now that we know that great functionality paired with a great app idea is not enough, how can we go about to market the app? To do so, it is important to understand the strategies behind marketing apps, which are used by many app promotion sites and companies these days. We’ve gathered the four most popular ones here! 

1. App store optimization (ASO): used to increase visibility, ASO happens to be the most effective means of app marketing. With the help of keywords and other strategies, ASO helps you optimize various features of your app in order to make it more welcoming to potential users. The various features include – title, description, subtitle and more. They also optimize app visuals such as screenshots, demo video and icon. ASO can help a developer choose the best captions for his app and localization, too, which are very important for better app discoverability. This strategy has a long list of advantages, all directed towards better user retention and increased users.  
2. Researching the market and competitors: one of the most crucial steps to marketing anything is to know your audience and competitors. With regard to your audience, you can find out what they like, dislike, what they engage with the most, their sentiments towards certain things and how they respond to prompts. Other findings in market research are related to how you can categorize your audience, whether it is based on their hobbies, lifestyle, interests, occupation or education level. This can help app’s make more relevant content to get their audience to engage with them. Now coming to researching competitors – it is a great way to see what they offer, how well they perform, what marketing strategies have worked for them and why they are popular. This, not only helps you gain your competitor’s users and retain your own but can also help you stay ahead of them. 
3. Make your app visible everywhere: Google says that your app will reap more downloads when people see it more often on the app market or on the Internet.  Advertisements, SEO, and ASO help your app with its visibility. But another way to take this strategy forward is by using content marketing! Content marketing is another way to draw users to your app by publishing content about your app via blogs, articles and YouTube videos. 
4. Social media: the use of all social media platforms rises each year and would definitely be a wasted marketing opportunity if not used properly! Social media like Facebook and Twitter has helped many app-based businesses and companies to expand their customer base, direct them to their apps and also, to communicate with them and solve issues. Social media can also be a great platform to release teasers and other exciting content to get your audience prepared for what you have coming for them. Now, to get a little more technical with it, social media also contains huge masses of data related to users’ interests, likes, and dislikes. This information can help businesses make more targeted content and advertisement to gain better engagement from their following. 

It is possible for an app to face some issues with visibility and growth, from time to time and that is completely normal! We’ve noticed that one way to combat these problems is by using app marketing, which is practiced by so many app promotion sites and companies. App marketing can overcome many issues faced by apps if it uses updated strategies and keeps changing along with the dynamic market around it.

 Along this journey of digitalization, apps have been able to do everything for us. With close to 5000 new apps releasing each day, the app market sees a variety of apps that satisfy all kinds of needs there are! Craving something sweet but don’t feel like going all the way to the restaurant? There are food delivery apps for that! Need to send money to your relatives all the way across the world? There are money transfer apps for that, too! The app market has a bizarre side to it as well, where one can find apps that translate babies’ cries and even ones that detect ghosts lurking in your homes. In total, there are 5 million apps on the market and that just means 5 million opportunities for app store optimization companies to cease! 

Now, you might be wondering – what does this have to do with any app store optimization company? Imagine if you had a unique idea for an app and went ahead and created it, too. After putting in a lot of hours on making a beautiful UI and making sure it functions seamlessly, wouldn’t you want more downloads and better rankings for your app? Making your app available and free on the market just isn’t enough to attract more downloads. You need your app to be visible, discoverable and ranking high for potential users to download your app. And that’s exactly where app store optimization companies come into play! They help you target the right audience and bring them over to your app. This can lead to an increase in organic downloads, better rankings and overall satisfied users. 

Before any further questions, let us go through some of the major advantages ASO brings to every app it touches: 

1. High rankings: app store optimization services can help an app developer improve his rankings by optimizing keywords, visuals and other factors. This draws more users to the app and puts it high on the charts. 
2. Increased downloads: after optimizing your keywords, your app becomes more visible to potential users! This leads to more and more downloads that are brought in, organically. 
3. Eliminate competition: in order to stand out in a crowd of apps similar to yours, your app needs to be optimized. An app store optimization company can provide you with many services that help you steer clear of your competitors. 
4. Profits: you will definitely see your profit slowly increasing as your app brings in more and more downloads each day with ASO. 
5. Visibility and discoverability: finally, the most important benefit you can reap from ASO services is of increased visibility and discoverability. This means that people are highly likely to see your app before other competing apps, making yours the first to download.

In conclusion, ASO aims to bring organic users to your app. In other words – it brings the right users to the right app. By doing so, the app not only performs well but it also becomes more discoverable to more such users. You might’ve read this numerous times but it is important to remember that ASO does not occur overnight. It requires a little time, a lot of patience and attention as it is not a “one-time effort”! Although app store optimization requires a bit of time to kick-off, once it does you can see drastic changes almost every day. So, what are you waiting for? The time to optimize your app is now!

App Store Optimization is getting popular in the new-age marketing world for allowing mobile apps to take the attention of more influential audiences. If your app is lacking conversions and retention, it can be easily assumed that your app store assets are not optimized to the fullest. Developers and marketers are going for various ASO strategies for improving app store rankings and thus to gain better ROI. In order to rank higher in the app store you need to include well researched and structured keywords in the app store metadata fields. The app store algorithm keeps on indexing this fields to rank your app on the app store.

The Impact of Positive Ratings and Reviews

The reviews and ratings that users given for your app are as significant as its app store ranking. New visitors directed to your app through app store searches and other off-page campaigns will get to check various user reviews, to understand how good your app is for installing. Reviews and ratings will have a significant role in increasing the installs and monetization of your app. There is a growing trend among app marketers for listing their app on search ads so that there will be a leap in the download rate or buy ios app reviews. Search ads are effective for making your app visible on location, language and category specific app store searches on a cost-per-install basis.

Many app marketers are seeking experts to buy google play review from real users in their target locations. In this way, your app will be getting the desired number of organic reviews within the timeframe and schedule you decide. App review campaigns can be an effective source of authentic and trustful feedbacks that convinces most of the potential customers.

Conversion Rate Optimization

Marketing of an app doesn’t get fully accomplished by optimizing the app store assets and the reviews. In order to make your app stand out in all realms of online marketing that your target will be looking on. Social media platforms like Facebook and Instagram are utilized by many app marketers for showing up their app to specific users who are most likely to use your app. App marketing is vital for every brands and organization to connect with the end-users in a real-time and impact for faster business conversions. Marketers who are focusing to monetize more from their app has to improve the user experience along while optimizing the app store assets and marketing with other off-page campaigns. Users should get a fresh feel each and every time they visit your app with personalized user experience, features, and services.

There are several effective ways for maintaining higher retention on your app. Push notifications features are one of the effective ways for impacting users to retain on your app. By checking your app analytics you will be able to identify which page or element is making users drop or uninstall your app. In-app marketing the ultimate KPI will be accomplished by users turning out to be your marketers by giving positive reviews visit https://applytics.co/ , suggesting to friends and sharing your marketing campaigns on their social profiles.

Let’s kick it back to the days of Kinetograph, an innovative camera. The first ever motion picture was done on film, using this Kinetograph made by Edison and Dickson. It was edited by cutting up pieces of the film that were not required and putting together the other required parts with tape. This invention from Edison’s lab was used to capture things like natural calamities, news events, people and other generic things. Since then, things slowly started changing – then came colour film, editing machines, computers, movies and sitcoms, The Oscars and lastly, smartphones and apps. Today, we live in an era with digital cameras, printers and editing software that we can get a hold of very easily. In this article, we shall go through the different ways everyone is editing content using video makers and editors. 

With so many video making and editing software available online, the Internet has so much to offer for someone interested in making short montages, clips and even movies. Gone are the times when you would require a bulky video camera to do that! We have smartphones and digital cameras to make that easy for us. With smartphones in the picture, it means an endless list of video maker and editing apps on the app market. All you need to do is search for the word ‘video maker’ and you get over 300 results that have so many features. To give you an idea of what these apps are like, you can make videos and clips of pictures from your gallery, select your choice of music to play in the background, add a few lines of text, determine the length of the video and take control of the special effects you want to add to spice up your video. You can even easily share these videos to your social media or even your stories and status on Whatsapp, Instagram and Facebook! It totally eliminates the need for a computer and having to wait for the video to transfer from one device to another. 

If you’re someone who can’t wrap your head around editing software, video maker apps are the way to go! With many features, you will never get tired of making videos and sharing them with your friends. If you think about it, it’s also the perfect way to make posts for birthdays, anniversaries or to just showcase your recent trip!